In the high-spirited world of Super Bowl advertising, Booking.com travel platform made a humorous and relatable statement with its ad titled “Tina Fey Books Whoever She Wants to Be,” crafted by agency Zulu Alpha Kilo. The ad, which aired during Super Bowl LVIII, showcased the brand’s wide range of accommodation options and its ability to cater to diverse travel personas, as embodied by the versatile actress Tina Fey.
Tina Fey’s Dream Vacation: A Multifaceted Adventure
The ad opened with Tina Fey relaxing in her Miami villa, contemplating her next vacation. With a mischievous grin, she declared that she was going to book a trip where she could be whoever she wanted to be.
As the scene shifted, Fey was seen embodying various travel personas, each representing a different type of vacation experience. From a glamorous Hollywood star basking in the sun at a luxurious beach resort to a rugged adventurer exploring the depths of a tropical rainforest, Fey seamlessly transformed into each role, showcasing the versatility of Booking.com’s offerings.
Booking.com: Your Gateway to Endless Possibilities
The ad subtly highlighted Booking.com’s vast collection of accommodations, from luxury hotels and boutique retreats to cozy cabins and unique homestays. With such a diverse range of options, Booking.com emphasized its ability to cater to every travel style and preference.
Zulu Alpha Kilo : Capturing the Essence of Travel Dreams
Zulu Alpha Kilo, the agency behind the ad, effectively captured the essence of travel dreams and the desire to experience new things and become different versions of oneself. They understood the appeal of a humorous and relatable ad that featured a beloved celebrity like Tina Fey.
A Campaign Rooted in Versatility and Exploration
The Super Bowl ad served as the launchpad for a broader Booking.com campaign centered on the theme of “Book Whoever You Want to Be.” Social media platforms were buzzing with user-generated content featuring people sharing their own travel aspirations and the different personas they hoped to embody on their next adventure, using the hashtag #BookWhoeverYouWantToBe. Partnerships with travel influencers and lifestyle bloggers further amplified the brand’s message and reach.
Endless Possibilities Await
Booking.com’s “Tina Fey Books Whoever She Wants to Be” ad effectively resonated with viewers seeking a lighthearted and relatable ad about the transformative power of travel. The ad’s emphasis on Tina Fey’s diverse travel personas, the vast array of Booking.com’s accommodation options, and the endless possibilities that travel presents solidified Booking.com’s position as a platform that empowers people to explore the world and discover new aspects of themselves.
Brand : Booking.com
Year : 2024
Agency : Zulu Alpha Kilo
Super Bowl : LVIII
