In a strategic move to capitalize on Super Bowl excitement, Carl’s Jr. announced a free burger promotion cleverly titled “Free Burger Day.” The campaign, developed by agency CALLEN, aimed to extend the celebratory mood beyond the big game and draw customers to their restaurants the following day.
The campaign centered around a free Western Bacon Cheeseburger offered to guests on February 12th, the day after Super Bowl LVIII. This classic menu item appealed to a broad audience and enticed viewers to participate in the free food offer.
Carl’s Jr. leveraged a multi-pronged approach to promote Free Burger Day. A catchy Super Bowl commercial, likely featuring their signature charbroiled burgers, would have served as the initial hook. Social media advertising and in-store signage would have further amplified the message, ensuring widespread awareness of the free burger offer.
The My Rewards app played a crucial role in claiming the free burger. This not only encouraged app downloads and user engagement but also streamlined the redemption process for existing app users. Customers could either order through the app or show it to crew members when ordering in-restaurant to claim their free Western Bacon Cheeseburger.
Free Burger Day proved to be a successful marketing strategy for Carl’s Jr. It capitalized on the heightened brand awareness generated by the Super Bowl commercial and offered a tangible incentive to attract customers.
BRAND : Carl’s Jr.
YEAR : 2024
AGENCY : CALLEN
SUPER BOWL : LVIII
