In the high-stakes world of Super Bowl advertising, DoorDash food delivery platform piqued viewers’ curiosity with its enigmatic ad titled “All The Ads,” crafted by agency Wieden+Kennedy. The ad, which aired during Super Bowl LVIII, hinted at an exciting sweepstakes that promised to deliver an unprecedented prize: all the products advertised during the entire game.
A Teaser That Leaves You Wanting More
The ad opens with a montage of iconic Super Bowl commercials, showcasing a diverse range of products from various brands. From mouthwatering snacks to sleek automobiles, the ad highlights the allure of consumer goods and the excitement that comes with winning them.
As the montage intensifies, a voiceover announces, “This year, DoorDash is giving away all the ads.” The statement hangs in the air, leaving viewers intrigued and eager to learn more. The ad concludes with a simple message: “[URL non valide supprimée]”
DoorDash: Delivering More Than Just Food
The ad subtly highlights DoorDash’s ability to deliver more than just food. By offering the chance to win an array of coveted products, DoorDash positions itself as a brand that can bring excitement and fulfillment to its customers.
Wieden+Kennedy: Creating a Buzzworthy Mystery
Wieden+Kennedy, the agency behind the ad, effectively creates a sense of mystery and anticipation with the “All The Ads.” The ad’s lack of explicit details about the sweepstakes only fuels viewers’ curiosity, making them eager to engage with the brand and uncover the full details.
A Sweepstakes that Raises the Stakes
The Super Bowl ad served as the launchpad for a broader DoorDash sweepstakes campaign. The promo code provided in the ad allowed viewers to enter the sweepstakes for a chance to win all the products advertised during the game. The sweepstakes generated significant buzz on social media, with users speculating about the potential value of the prize and sharing their excitement about the possibility of winning.
DoorDash: Delivering on the Promise of Excitement
DoorDash’s “All The Ads” Super Bowl ad effectively captured viewers’ attention and sparked their interest in the sweepstakes. The ad’s enigmatic nature and the promise of an extraordinary prize aligned with DoorDash’s brand identity as a provider of excitement and fulfillment.
Brand : DoorDash
Year : 2024
Agency : Wieden+Kennedy
Super Bowl : LVIII
