In the realm of Super Bowl advertising, the Oreo cookie brand made a splash with its humorous and thought-provoking ad titled “Twist on It,” crafted by agency The Martin Agency. The ad, which aired during Super Bowl LVIII, showcased the iconic cookie’s ability to inspire creativity and make a difference in the world, all through the simple act of twisting it open.
A Whimsical Journey Through Pivotal Moments
The ad opens with a montage of historical and cultural scenes, each featuring the act of twisting an Oreo cookie. From the Trojan Horse entering Troy to the creation of the Kardashian reality show, the ad suggests that the simple twist of an Oreo can have a profound impact on the world.
In one scene, we see Albert Einstein contemplating a physics problem while twisting an Oreo. In another, we see a group of musicians jamming out to a catchy tune, their inspiration fueled by Oreo cookies. The ad’s whimsical tone and unexpected connections between Oreo and historical events make it both entertaining and thought-provoking.
Oreo: A Symbol of Creativity and Possibility
The ad subtly highlights Oreo’s ability to spark creativity and inspire new ideas. The act of twisting the cookie is presented as a metaphor for turning the ordinary into the extraordinary, suggesting that Oreo can be more than just a snack; it can be a catalyst for change.
The Martin Agency: Capturing the Power of Imagination
The Martin Agency, the agency behind the ad, effectively captures the power of imagination and the potential for small actions to have big consequences. The ad’s use of humor, historical references, and unexpected connections makes it a memorable and thought-provoking piece of advertising.
A Campaign Rooted in Creativity and Inspiration
The Super Bowl ad served as the launchpad for a broader Oreo campaign centered on the theme of “Twist on It.” Social media platforms were buzzing with user-generated content featuring people sharing their own creative twists on Oreo, using the hashtag #TwistOnIt. Partnerships with artists, musicians, and innovators further amplified the brand’s message and reach.
Oreo: A Cookie That Inspires Creativity
Oreo’s “Twist on It” ad effectively resonated with viewers seeking a lighthearted and thought-provoking ad that celebrates creativity and the power of small actions to make a difference. The ad’s emphasis on the Oreo twist as a symbol of inspiration and possibility solidified Oreo’s position as a beloved cookie that sparks creativity and brings people together.
Brand : Oreo
Year : 2024
Agency : The Martin Agency
