In the high-spirited world of Super Bowl advertising, Paramount+ streaming service delivered a star-studded and action-packed ad titled “Hail Arnold,” crafted by agency Droga5. The ad, which aired during Super Bowl LVIII, showcased the vast array of entertainment options available on Paramount+, featuring a diverse cast of characters and iconic moments from the platform’s extensive library of content.
A Paramount Mountain of Entertainment
The ad opened with a group of adventurers attempting to scale a treacherous mountain, representing the vast and diverse range of entertainment content available on Paramount+. Each character represented a different genre or type of content on the platform, from action heroes like “Top Gun: Maverick’s” Pete “Maverick” Mitchell to animated icons like “Rugrats” Tommy Pickles.
The Unexpected Hero: Arnold
As the adventurers struggled to reach the summit, tensions rose and the group faced obstacles. It was then that the unexpected hero emerged: Arnold from the beloved Nickelodeon cartoon “Hey Arnold!”. Thrown like a football by the iconic Sir Patrick Stewart, Arnold soared through the air, securing a rope and allowing the group to reach the mountaintop.
A Celebration of Paramount+’s Diversity
The ad reached its climax with the adventurers triumphantly celebrating their achievement on the mountaintop. The scene was accompanied by a montage of iconic moments from Paramount+’s vast library of content, showcasing the platform’s diversity and appeal to a wide range of viewers.
Droga5: Capturing the Essence of Paramount+
Droga5, the agency behind the ad, effectively captured the essence of Paramount+ as a platform that offers something for everyone. They understood the power of a star-studded cast, action-packed adventure, and a touch of humor to create an ad that resonated with a broad audience.
A Campaign Rooted in Entertainment and Value
The Super Bowl ad served as the launchpad for a broader Paramount+ campaign. Social media platforms were buzzing with user-generated content featuring people sharing their own “Paramount+ Adventures,” using the hashtag #ParamountPlusAdventure. Partnerships with celebrities, influencers, and media outlets further amplified the brand’s message and reach.
A Universe of Entertainment at Your Fingertips
Paramount+’s “Hail Arnold” ad effectively resonated with viewers seeking a fun, action-packed, and star-studded ad that showcased the platform’s diverse range of entertainment options. The ad’s emphasis on teamwork, overcoming challenges, and the unexpected hero in Arnold solidified Paramount+’s position as a streaming service that offers a universe of entertainment for everyone.
Brand : Paramount+
Year : 2024
Agency : Droga5
Super Bowl : LVIII
