With Super Bowl LVIII promising to be the most electrifying one yet, held in the heart of Las Vegas, Pepsi® unleashed its “Hello Las Vegas” campaign, designed by DDB. This experiential and integrated campaign aimed to create a buzz around the big game and offered fans a unique opportunity to share their wildest Super Bowl weekend secrets.
The Pepsi Big Game Vault: A Neon Paradise of Prizes
The campaign kicked off with the grand unveiling of the Pepsi Big Game Vault on the iconic Las Vegas Strip. This larger-than-life installation, bursting with neon lights, became a nighttime destination for fans seeking to win exclusive prizes throughout the Super Bowl weekend. The vault promised rewards so enticing they would “turn any Vegas jackpot winner’s head.”
Pepsi Sip City Secrets: Confessions of a Super Bowl Fanatic
However, the Pepsi Big Game Vault underwent a transformation come Saturday. The vibrant night scene morphed into “Pepsi Sip City Secrets,” a one-of-a-kind “confessional” experience. Here, football fans could anonymously share their most outrageous and hilarious Super Bowl weekend secrets with Los Angeles Rams wide receiver and Pepsi Zero Sugar NFL Rookie of the Year finalist, Puka Nacua.
Puka Nacua: Your Confidante and Reward Master
“The Super Bowl is always full of fan activities, but Pepsi Sip City Secrets will be one of the most legendary events of the weekend – especially in a city known for being over the top,” expressed Puka Nacua. He looked forward to meeting fans and rewarding them with unique prizes in exchange for their wildest stories.
Embrace the Unapologetic Fun: Leave Your Secrets Behind
Whether you overindulged on a night out or skipped a family event for the Big Game, Pepsi Sip City Secrets offered a safe haven. Fans could anonymously confess their “secrets” and return to enjoying the Super Bowl festivities without guilt.
This “Hello Las Vegas” campaign effectively captured the essence of Super Bowl weekend in Las Vegas – a time for over-the-top experiences, a touch of mischief, and, of course, celebrating the game itself. Pepsi successfully positioned itself as the brand that embraces the spirit of Las Vegas and allows fans to fully experience the best Super Bowl weekend yet.
Brand : Pepsi®
Year : 2024
Agency : DDB
Campaign Title : Hello Las Vegas
Campaign Type : Experiential & Integrated
Industry : Soft Drinks
Location: United States
