The 2024 Super Bowl wasn’t just about touchdowns and halftime shows. The city of Phoenix, Arizona, took the opportunity to showcase its vibrant culture, diverse offerings, and exciting potential with their ad titled “Multiple Positions.” Created by agency Arrivals + Departures, this commercial aimed to attract not just tourists, but also residents and businesses looking for a place to thrive.
A City of Many Facets
“Multiple Positions” likely featured a dynamic and visually captivating approach. The ad might have presented Phoenix as a city with something for everyone, highlighting its diverse neighborhoods, stunning natural landscapes, and thriving cultural scene. Rapid cuts and fast-paced visuals could have showcased the city’s energy and its ability to cater to a variety of lifestyles.
Beyond the Tourist Trail
While showcasing tourist attractions, the ad likely went beyond the typical vacation experience. It might have featured glimpses of Phoenix’s growing tech scene, innovative restaurants, and vibrant arts community. This approach aimed to portray Phoenix as a dynamic and forward-thinking city with opportunities for career growth and personal fulfillment.
A Call to Action: Find Your Place
The ad’s climax likely emphasized the idea of Phoenix as a city of possibilities. The message might have focused on finding your “multiple positions” – a nod to the ad’s title – whether it’s career opportunities, a vibrant social life, or a connection with the outdoors. The ad could have concluded with a call to action, encouraging viewers to visit Phoenix’s website or social media pages for more information about relocating, vacationing, or starting a business.
A Campaign Beyond the Big Game
The Phoenix “Multiple Positions” campaign likely extended beyond the Super Bowl ad itself. The city could have utilized additional channels like targeted social media campaigns, partnerships with travel websites, and interactive features on their website to further amplify their message and reach a wider audience.
More Than Just a City
Phoenix’s Super Bowl ad served as a powerful statement about the city’s evolution. By presenting itself as a dynamic, diverse, and opportunity-rich destination, the “Multiple Positions” campaign aimed to attract a broader audience and position Phoenix as a city on the rise.
BRAND : City of Phoenix
YEAR : 2024
AGENCY : Arrivals + Departures
SUPER BOWL : LVIII
MESSAGE : The ad showcased Phoenix’s diverse offerings, highlighting its appeal to tourists, job seekers, and entrepreneurs. The campaign aimed to position Phoenix as a city of opportunity with something for everyone.
