Amidst the high-octane action and celebrity cameos of Super Bowl LVIII, Poppi, the popular prebiotic soda brand, made a splash with its refreshing and thought-provoking ad titled “The Future of Soda is Now.” Crafted by agency Virtue, the ad challenged conventional soda perceptions and highlighted Poppi’s position as a healthier and more enjoyable alternative.
A Refreshing Take on Soda
The ad likely opened with a series of scenes depicting people indulging in sugary sodas, their faces contorted in expressions of discomfort and regret. The scenes could have been set against a backdrop of bright colors and upbeat music, creating a sense of contrast with the negative emotions displayed.
Introducing Poppi : The Soda You Can Feel Good About
The ad would have transitioned to show individuals enjoying Poppi prebiotic sodas, their faces beaming with satisfaction and delight. The scenes could have highlighted the variety of Poppi flavors, emphasizing their refreshing taste and natural ingredients.
The Future of Soda is Poppi
The ad’s message would have been clear: Poppi is the future of soda, offering a healthier and more enjoyable alternative to traditional sugary drinks. The ad could have emphasized Poppi’s prebiotic benefits, its lower sugar content, and its commitment to using clean ingredients.
A Campaign Rooted in Health and Enjoyment
The Super Bowl ad served as the launchpad for a broader Poppi campaign. Social media platforms could have been buzzing with user-generated content featuring people sharing their experiences with Poppi and their thoughts on the future of soda. Partnerships with health and wellness influencers, food bloggers, and lifestyle magazines could have further amplified the brand’s message and reach.
A Healthier and More Flavorful Choice
Poppi’s “The Future of Soda is Now” effectively positioned the brand as a disruptor in the beverage industry, challenging the status quo and offering consumers a healthier and more enjoyable soda option. The ad’s refreshing visuals, emphasis on taste and health benefits, and clear message resonated with viewers seeking alternatives to sugary drinks. The campaign’s extension beyond the Super Bowl ensured sustained engagement and solidified Poppi’s position as a leading brand in the prebiotic soda category.
Brand: Poppi
Year : 2024
Agency : Virtue
Super Bowl : LVIII
