In the high-stakes world of Super Bowl advertising, Reese’s Peanut Butter Cups took a heartwarming and relatable approach with its ad titled “Yes!,” crafted by agency Erich & Kallman. The ad, which aired during Super Bowl LVIII, celebrated the simple joy of saying “yes” and the power it has to bring people together.
The Beauty of Saying “Yes”
The ad opened with a montage of everyday moments where people say “yes” to new experiences, from trying a new food to taking a dance class. The ad highlighted the transformative power of saying “yes” and the joy it can bring to life.
Reese’s : The Sweet Reward of Saying “Yes”
The ad then introduced Reese’s Peanut Butter Cups as the sweet reward for saying “yes.” Each bite of a Reese’s cup was portrayed as a moment of pure indulgence and satisfaction, symbolizing the happiness that comes from embracing new experiences and taking chances.
A Cast of Everyday Heroes
The ad featured a diverse cast of everyday people, from a group of friends trying a new restaurant to a child taking their first steps. These individuals were united by their willingness to step outside their comfort zones and say “yes” to new possibilities.
Erich & Kallman: Capturing the Essence of Saying “Yes”
Erich & Kallman, the agency behind the ad, effectively captured the essence of saying “yes” and the positive impact it can have on our lives. They understood the power of simple affirmations and the joy of embracing new experiences.
A Campaign Rooted in Positivity and Encouragement
The Super Bowl ad served as the launchpad for a broader Reese’s campaign. Social media platforms were buzzing with user-generated content featuring people sharing their own “Yes!” moments, using the hashtag #YesReese. Partnerships with inspirational influencers and motivational speakers further amplified the brand’s message and reach.
The Sweetness of Saying “Yes”
Reese’s “Yes!” ad effectively resonated with viewers seeking a heartwarming and relatable ad that celebrated the simple yet profound act of saying “yes.” The ad’s emphasis on positivity, encouragement, and the sweetness of Reese’s Peanut Butter Cups solidified Reese’s position as a brand that understands the importance of embracing new experiences and finding joy in the everyday moments of life.
Brand : Reese’s
Year : 2024
Agency : Erich & Kallman
Super Bowl : LVIII
Quarter Aired : Fourth quarter
