A Strategic Appointment
In a strategic move to enhance its market presence, Erich & Kallman has welcomed Stephen Larkin as its inaugural Chief Marketing Officer. This appointment marks a significant milestone in the agency’s journey, reflecting its commitment to growth and innovation.
The Role of the New CMO
Stephen Larkin, a seasoned professional with a proven track record, will be at the helm of public relations and new business development. His role will be pivotal in amplifying the agency’s visibility and influence in the industry.
Growth and Expansion
Steven Erich, the President and Co-founder of Erich & Kallman, expressed the agency’s intent to refine its market positioning as it continues to expand. The agency, currently boasting a dynamic team of 40 to 50 professionals, is on an upward trajectory.
New Office and Major Client
In line with its growth strategy, Erich & Kallman recently inaugurated a new office in Austin, Texas. This expansion was fueled by the acquisition of a major client, Gulf States Toyota, which now stands as the agency’s largest account.
Beyond Humorous Ads
Erich & Kallman’s decision to appoint a CMO is a testament to its forward-thinking approach. It signifies the agency’s readiness to evolve beyond its well-known humorous ads and carve out a more diverse and comprehensive brand image.
Looking Ahead
As Erich & Kallman embarks on this exciting new chapter, the industry will undoubtedly be watching closely. With a new CMO at the helm and a clear vision for the future, the agency is poised for success. The journey ahead promises to be an exciting one, filled with innovation, growth, and continued excellence.
About Erich & Kallman
Erich & Kallman is an independent advertising agency based in San Francisco, founded by industry veterans Eric Kallman and Steven Erich. Known for its impactful campaigns that resonate with audiences, the agency prides itself on its fast, lean approach and its ability to create breakthrough work. With a flat structure that encourages collaboration between experienced leaders and ambitious juniors, the agency has maintained an impressive retention rate in its creative department. As it continues to grow and innovate, Erich & Kallman remains committed to making brands famous.
