Naked Juice, a brand of premium cold-pressed juices, today announced the launch of its new campaign, “When Thungry, Get Naked.” The campaign introduces the term “thungry,” a portmanteau of “thirsty” and “hungry,” to describe the feeling of being simultaneously hungry and thirsty.
“We’re excited to introduce ‘thungry’ to the world,”, Vice President of Marketing at Naked Juice. “It’s a word that perfectly captures that feeling when you’re not sure if you need a snack or a drink, and our cold-pressed juices are the perfect solution for both.”
The campaign features a series of humorous commercials that depict people in various thungry situations, such as trying to decide what to order at a restaurant or reaching for both a snack and a drink from the vending machine. The commercials end with the tagline, “When Thungry, Get Naked.”
In addition to the commercials, the campaign also includes a social media component that encourages people to share their own thungry moments using the hashtag #Thungry.
“We hope that this campaign will resonate with people who have experienced that feeling of being thungry,”. “And we also hope that it will introduce them to our delicious and refreshing cold-pressed juices.”
About Naked Juice
Naked Juice is a brand of premium cold-pressed juices made with 100% fruit and vegetables. The company was founded in 2000 and is now one of the leading brands of cold-pressed juices in the United States. Naked Juice is committed to using only the highest quality ingredients and to making its juices in a sustainable way.
