DoorDash has claimed the prestigious Titanium Grand Prix at the 2024 Cannes Lions International Festival of Creativity, thanks to its audacious Super Bowl campaign that redefined promotional marketing on a global stage.
Titled “DoorDash All the Ads”, the campaign took a radical approach: it promised to deliver everything advertised during the Super Bowl—from snacks to cars to furniture—to one lucky winner. The concept merged absurd scale with precise execution, transforming a traditional sweepstake into a cultural event.
Created in partnership with Wieden+Kennedy, the campaign was more than a giveaway. It was a meta-commentary on the consumerist spectacle of Super Bowl advertising itself. To enter, participants were required to decipher a complex code hidden across a 60-second spot aired during the game, creating viral engagement and deep brand interaction.
Judges awarded the Titanium Grand Prix for the campaign’s originality, integration, and ability to blur entertainment, advertising, and ecommerce. In a saturated landscape of giveaways and influencer gimmicks, DoorDash stood out by reengineering the concept with intelligence, humor, and high stakes.
The win positions DoorDash as a creative force, not just a logistics brand, elevating the role of commerce platforms in the cultural conversation.
