Publicis Conseil has been crowned Agency of the Year at the 2024 Cannes Lions International Festival of Creativity, marking a milestone for French advertising on the global stage.
Based in Paris, Publicis Conseil delivered a standout performance across multiple categories, collecting a wave of Lions—including multiple Grand Prix and Gold awards—for work with clients such as Orange, Renault, and L’Oréal. The agency’s campaigns combined bold cultural insight with sharp execution, resonating far beyond the French market.
One of the agency’s most lauded entries was the Orange “WoMen’s Football” film, a Grand Prix winner that cleverly challenged gender bias in sports perception. Another high-impact campaign came from Renault, blending heritage and innovation in a cinematic brand revival effort.
This recognition solidifies Publicis Conseil’s status as not just a national powerhouse, but a global creative benchmark. The win also signals a resurgence of European excellence at Cannes, with France reclaiming a leadership role in shaping the future of brand storytelling.
