WPP has announced the acquisition of Infosum, a leading data collaboration platform, in a move aimed at significantly strengthening its data-driven marketing capabilities for clients worldwide. The deal marks a strategic investment as WPP continues to prioritize technology and advanced data solutions at the core of its offering.
Infosum specializes in privacy-safe data collaboration, allowing brands, media owners, and partners to connect customer data securely without sharing or exposing raw information. The platform enables companies to analyze and activate data across multiple partners while ensuring full compliance with global privacy regulations.
With this acquisition, WPP aims to offer its clients greater precision in audience targeting, enhanced measurement, and the ability to build richer consumer insights while minimizing privacy risks. Infosum’s technology will be integrated across WPP’s global agencies, empowering clients to unlock the full value of their data ecosystems and accelerate their digital transformation.
Mark Read, CEO of WPP, described the acquisition as a key step in delivering the next generation of data-driven marketing solutions. By bringing Infosum’s cutting-edge platform into its portfolio, WPP reinforces its commitment to helping clients navigate an increasingly complex landscape of data privacy, identity, and personalization.
The acquisition is expected to deliver immediate benefits for WPP’s clients across all sectors, supporting more effective, responsible, and measurable marketing strategies.
