Virgin Atlantic has unveiled a striking new outdoor campaign on London’s iconic Piccadilly Lights, as part of its ongoing ‘Be a Rainbow’ brand initiative. The work, created by the London-based agency Lucky Generals in partnership with media teams PHD UK and Talon, aims to express the airline’s vibrant, adventurous spirit in a high-visibility public setting.
At the heart of the campaign is a powerful visual: a woman in signature Virgin Atlantic red diving into a swirl of cloud-like forms, her silhouette echoing the shape of an aircraft. The imagery is designed to evoke the exhilaration and freedom associated with flying while reinforcing the brand’s bold, positive energy.
This installation is the first in a series of long-term out-of-home activations, strategically placed across major urban centers to bring Virgin Atlantic’s dynamic identity to life. It complements the recent TV launch from the same campaign, which celebrates diversity—showcasing both customers and crew—and marks the airline’s return to television after a multi-year pause.
The creative directors behind Lucky Generals describe the Piccadilly Lights display as a moment of unity between the brand and the audience: a fleeting yet memorable impression that captures the sensation of landing with uplift and confidence.
With this confident visual approach, Virgin Atlantic reinforces its position as a forward-thinking and inclusive airline—one that speaks directly to travelers’ emotions and invites them to embrace every part of the journey.
