KFC has teamed up with London’s Hackney Gelato to introduce a bold new flavor: a limited‑edition gravy ice cream that blends savory chicken gravy with creamy dessert. The unusual pairing taps into KFC’s iconic flavor profile, turning its signature gravy into a cold, frozen treat.
Concept & Flavor
The ice cream is crafted with KFC’s famous poultry gravy, selecting spices and seasoning directly from restaurant kitchens. Sweet and savory collide in a smooth gelato base, delivering a taste that’s familiar yet unexpected—a daring take on comfort food with a playful twist.
Creative Collaboration
Hackney Gelato is known for inventive flavors, and this collaboration pushed boundaries further. Working closely with KFC’s culinary team, the gelato experts ensured the gravy flavor shines through without overwhelming the dessert format. The result: an ice cream that is rich, savory, and surprisingly balanced.
Launch Details
- Availability: Strictly limited—available at select Hackney Gelato locations in London.
- Duration: On offer for a short time, driving anticipation with a scarcity model.
- Packaging: Co‑branded tubs, featuring bold graphics that reflect the mash‑up of savory and sweet.
Messaging & Positioning
KFC positions the gravy ice cream as a playful experience, targeting adventurous eaters and social media buzz. The campaign sparks curiosity and conversation, aligning with modern food trends that celebrate unlikely but exciting flavor combinations.
Buzz & Impact
Initial reactions on social platforms highlight the mix of curiosity and disbelief. Among foodies, the flavor challenges expectations and reinforces KFC’s reputation for bold flavor experimentation. For Hackney Gelato, this partnership elevates its profile and demonstrates its creative edge.
KFC’s gravy ice cream with Hackney Gelato rewrites the rulebook on what dessert can be—turning a staple of comfort food into an attention‑grabbing frozen treat that’s as much about cultural playfulness as it is about flavor.
