Publicis Groupe has announced the acquisition of Captiv8, a leading influencer marketing platform, to expand its capabilities in social media and creator-driven campaigns. This strategic move aims to enhance Publicis Groupe’s offering in influencer marketing, providing clients with advanced tools for creator discovery, campaign management, analytics, and brand safety.
Captiv8 specializes in connecting brands with relevant creators and streamlining every aspect of influencer collaboration, from selection and contracting to performance tracking and ROI measurement. Its platform leverages AI-powered insights to identify the right talent, predict engagement, and optimize content strategies at scale.
With the integration of Captiv8, Publicis Groupe will offer its clients greater precision and efficiency in planning and activating influencer campaigns across multiple platforms, including Instagram, TikTok, and YouTube. The acquisition also supports the group’s broader focus on data-driven, measurable, and privacy-compliant marketing solutions.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, stated that Captiv8 will play a central role in accelerating the group’s social commerce and creator economy initiatives. By combining Captiv8’s technology with Publicis’ global scale and expertise, the group aims to deliver more effective, impactful, and transparent influencer marketing for brands worldwide.
The acquisition is expected to provide immediate value to Publicis clients, enabling them to navigate the rapidly evolving influencer landscape with greater confidence and results.
