In a heartwarming tribute to first responders, Verizon aired a powerful ad during Super Bowl LIII titled “The Coach Who Wouldn’t Be Here.” Created by the agency McCann New York, the ad tells the real-life story of Los Angeles Chargers head coach Anthony Lynn, who survived a life-threatening car accident in 2005.
The ad opens with a montage of Lynn coaching his football team, interspersed with black-and-white footage of the accident scene. Lynn narrates the story, describing the horrific impact and the moments that followed. He credits the first responders who arrived on the scene with saving his life.
The ad then cuts to a fire station, where Lynn is reunited with the firefighters, paramedics, and police officers who responded to his accident. As they embrace and share emotional moments, Lynn expresses his gratitude for their quick action and professionalism.
The ad concludes with Lynn thanking all first responders for their selfless service, calling them “true heroes.” A message appears on the screen: “Verizon salutes America’s first responders.”
“The Coach Who Wouldn’t Be Here” was a critical and commercial success. It was praised for its emotional resonance, its authentic storytelling, and its powerful message of gratitude. The ad also helped to raise awareness of the important work that first responders do.
BRAND : Verizon
YEAR : 2019
AGENCY : McCann New York
SUPER BOWL : LIII
QUARTER AIRED : Q1
