Amidst the high-octane action and celebrity cameos of Super Bowl LVIII, Doritos, the iconic snack brand, made a bold and humorous statement with its ad titled “Dina & Mita,” crafted by agency Goodby Silverstein & Partners. The ad celebrated the unexpected and the joy of sharing, emphasizing Doritos’ ability to bring people together and create unforgettable moments.
A Tale of Two Friends and a Bag of Doritos
The ad opened with two friends, Dina and Mita, sitting on a couch and sharing a bag of Doritos. As they munched on the chips, they engaged in a lighthearted conversation, their banter filled with playful jabs and inside jokes.
The Unexpected Twist: A Hidden Flavor
Suddenly, Dina discovered a Dorito with an unusual flavor. The chip was so intensely spicy that it caused her to react with exaggerated surprise and humor. Mita, intrigued by the unexpected flavor, decided to try it herself.
A Shared Experience of Laughter and Connection
As Mita experienced the same intense spiciness, the two friends burst into laughter, their shared reaction bringing them even closer. The ad ended with Dina and Mita continuing their conversation, their bond strengthened by the shared experience of trying the unexpected Dorito flavor.
Doritos: The Spark of Unexpected Moments
The ad’s message was clear: Doritos are more than just a snack; they are a catalyst for unexpected moments, shared laughter, and connection. The ad emphasized the joy of sharing experiences with friends and the ability of Doritos to bring people together.
A Campaign Rooted in Humor and Connection
The Super Bowl ad served as the launchpad for a broader Doritos campaign. Social media platforms could have been buzzing with user-generated content featuring people sharing their own unexpected Doritos moments. Partnerships with comedians, social media influencers, and entertainment platforms could have further amplified the brand’s message and reach.
Sparking Unexpected Moments of Joy and Connection
Doritos’ “Dina & Mita” effectively positioned the brand as a champion of lighthearted fun, unexpected experiences, and the joy of sharing with friends. The ad’s relatable humor, emphasis on connection, and celebration of the unexpected resonated with viewers seeking moments of laughter and shared experiences. The campaign’s extension beyond the Super Bowl ensured sustained engagement and solidified Doritos’ position as a leading snack brand that sparks unexpected moments of joy and connection.
Brand : Doritos
Year : 2024
Agency : Goodby Silverstein & Partners
Super Bowl : LVIII
Quarter Aired : Fourth quarter
