London International Awards (LIA) : created for creatives

The London International Awards (LIA) 2024 is a global festival celebrating creativity and innovation in the advertising and communications industry. Established in 1986 by Barbara Levy, LIA is the first truly international advertising award that has continually evolved as the landscape of the industry has changed.

The festival is set to take place from September 29th to October 7th, 2024, in Las Vegas. It is expected to attract top-class talent from the industry. The judging process is unique as it requires all jurors, including the Jury Presidents, to be on-site for all judging from the first round through statue discussions. This ensures that all jurors see every piece of work.

LIA 2024 has introduced new categories for Creative Strategy and Direct Marketing. Creative Strategy recognizes the thinking that leads into and inspires the creative idea, while Direct Marketing is focused on receiving a direct response from the clear target audience, with a call to action and defined results.

In addition to the awards, LIA also runs the Creative LIAisons program, an educational initiative aimed at developing, educating, inspiring, and nurturing emerging talent. The program gives young creatives from around the globe access to learn from the most experienced and awarded people working in the industry and related businesses.

The final entry deadline for LIA 2024 is August 31st, 2024. Work submitted must initially be released, published, and/or broadcast in a commercial environment with client approval from July 1st, 2023, through August 31st, 2024.

In summary, the London International Awards (LIA) 2024 is a celebration of creativity in advertising and communications, offering a platform for learning, networking, and showcasing the world’s best creative work. It’s an event that truly puts creativity in the spotlight.