In the high-stakes world of Super Bowl advertising, Drumstick ice cream cone brand made a humorous and memorable statement with its ad titled “Doctor on the Plane,” crafted by agency Opinionated. The ad, which aired during Super Bowl LVIII, showcased the brand’s signature ice cream cones and their ability to transform even the most stressful situations into moments of enjoyment.
Eric André’s Airsickness Emergency
The ad opened with a scene of Eric André, known for his comedic antics, sitting on an airplane, looking visibly uncomfortable. As the plane began to experience turbulence, André’s anxiety grew, and he started to exhibit signs of airsickness. The scene was set to upbeat music and colorful visuals, creating a sense of lightheartedness despite the impending disaster.
Enter Dr. Umstick: The Ice Cream Cone Doctor
As André’s distress reached its peak, a flight attendant announced that there was a doctor on board. To the surprise of the passengers, the doctor turned out to be Dr. Umstick, the Drumstick mascot, sporting his iconic white coat and rose-tinted shades.
A Drumstick to the Rescue
Dr. Umstick, with his calm demeanor and medical expertise, quickly diagnosed André’s condition as airsickness. He then prescribed the perfect remedy: a Drumstick ice cream cone. André, initially skeptical, hesitantly accepted the cone and took a bite.
A Moment of Bliss Amidst Turbulence
As André savored the creamy goodness of the Drumstick, his expression transformed from one of discomfort to one of pure delight. The turbulence subsided, and the passengers erupted in applause, relieved that the crisis had been averted.
Opinionated: Capturing the Power of a Simple Treat
Opinionated, the agency behind the ad, effectively captured the power of a simple treat to transform even the most stressful situations into moments of enjoyment. They understood the appeal of a humorous and relatable ad that featured a celebrity like Eric André and a beloved mascot like Dr. Umstick.
A Campaign Rooted in Humor and Nostalgia
The Super Bowl ad served as the launchpad for a broader Drumstick campaign. Social media platforms were buzzing with user-generated content featuring people sharing their own “Drumstick Doctor” moments, using the hashtag #DrumstickDoctor. Partnerships with comedy influencers and ice cream shops further amplified the brand’s message and reach.
A Taste of Relief and Enjoyment
Drumstick’s “Doctor on the Plane” ad effectively resonated with viewers seeking a humorous and relatable ad that showcased the brand’s ability to add a touch of sweetness and enjoyment to even the most unexpected situations. The ad’s emphasis on Eric André’s airsickness, Dr. Umstick’s timely intervention, and the deliciousness of the Drumstick solidified Drumstick’s position as a brand that understands the power of a simple ice cream cone to bring relief and joy.
Brand : Drumstick
Year : 2024
Agency : Opinionated
Super Bowl : LVIII
