Grand Prix Winners at Cannes Lions 2024

Cannes Lions 2024 awarded some of the most groundbreaking creative campaigns globally. Here are the standout Grand Prix winners :

🚀 Titanium Grand Prix

• DoorDash – “DoorDash-All-The-Ads”
  A bold campaign by Wieden+Kennedy Portland and Superette SF that hijacked Super Bowl ad attention by offering prizes across competing brands.

Audio & Radio Lions

• Specsavers – “The Misheard Version” (Golin, London)
  Re-recorded Rick Astley’s “Never Gonna Give You Up” with intentionally wrong lyrics to spotlight hearing loss.

Brand Experience & Activation Lions

• Pop‑Tarts – “The First Edible Mascot” (Weber Shandwick, New York)
  Brought an edible mascot to life at the Super Bowl, generating viral engagement.

Creative B2B Lions

• JCDecaux – “Meet Marina Prieto” (David, Madrid)
  Installed a subway takeover by a fictional grandmother as proof of impactful outdoor ads.

Creative Business Transformation Lions

• Philips – “Refurb” (LePub, Amsterdam)
  Offered refurbished appliances with extended warranties, championing sustainability.

Creative Commerce Lions

• Renault – “Cars to Work” (Publicis Conseil, Paris)
  Loaned cars to job seekers in transport-poor areas until they secured employment.

Creative Data Lions

• Mastercard – “Room for Everyone” (McCann Poland, Warsaw)
  Expanding social impact through inclusive data-driven storytelling.

Film, Outdoor, Print & Craft Lions – highlights:

• Orange – “WoMen’s Football” (Film, Marcel, Paris)
• Magnum – “Find Your Summer” (Outdoor, Lola MullenLowe, Madrid)
• Pedigree – “Adoptable” (Outdoor, Colenso BBDO, Auckland)
• Coca‑Cola – “Recycle Me” (Print, Ogilvy New York)

Health & Wellness Lions

• Dramamine – “The Last Barf Bag” (FCB Chicago)
  Elevated the motion‑sickness bag into pop‑culture iconography via docu‑styled storytelling.

Other category-spanning Grand Prix included:

• Siemens Healthineers – “Magnetic Stories” (Pharma, Area 23 NYC)
• Spotify – “Spreadbeats” (Digital Craft, FCB New York)
• Circus Grey Lima – “Sightwalks” (Design, Sol Cement)
• WhatsApp – “We Are Ayenda” (Entertainment, Creative X & Modern Arts)
• Xbox – “The Everyday Tactician” (Entertainment for Gaming, McCann London)
• Diageo – “Errata at 88” (Entertainment for Music, AlmapBBDO São Paulo)