Lipton Ice Tea debuts the Komboomcha Box, a vibrant new pop‑up activation in Battersea Power Station’s Power Station Park, celebrating the launch of its latest kombucha range. The one-day event on Friday, June 13, invites visitors to embrace fun, movement, and free kombucha sampling in the midst of a London heatwave wilkinsoneyre.com+10famouscampaigns.com+10lbbonline.com+10.
🔥 Heatwave Meets Healthy Buzz
To counter the scorching weather, Lipton offers cool, fermented kombucha drinks available in flavors like Strawberry Mint, Raspberry, and Mango Passionfruit. Visitors can sample for free—no booking required—and enjoy a refreshing take on summer hydration lbbonline.com.
🎶 Cha‑Cha With the Komboomcha
Starting at 11 am, Curtis Pritchard leads an open‑air dance session, encouraging the public to feel carefree and confident dancing in public. At 1 pm, Wes Nelson takes over with a live performance of “Kombucha‑cha”, his new single tailored to the campaign’s energy famouscampaigns.com+1lbbonline.com+1.
💡 Campaign Insight
Lipton’s research found that 72 percent of Brits recognize mood benefits from dancing, yet nearly half avoid dancing publicly out of self-consciousness. The Komboomcha Box aims to break that barrier—inviting everyone to move together, sip kombucha, and embrace a feel‑good public moment famouscampaigns.com+5lbbonline.com+5famouscampaigns.com+5.
📍 Activation Details
| Feature | Description |
|---|---|
| Location | Battersea Power Station, Power Station Park |
| Date & Time | Friday, June 13, from 11 am; no booking needed |
| Activities | Free kombucha sampling, public dance session, live performance |
Lipton’s Komboomcha Box merges wellness, experiential marketing, and public engagement in one dynamic offering. By combining fizzy kombucha, spontaneous movement, and live music, the brand reaches beyond product sampling to craft a memorable lifestyle moment—right in the heart of one of London’s most iconic cultural landmarks.
