• September 14, 2025

 About Us

 

Welcome to The News Ads, your go-to source for the latest news and insights in the world of advertising. Founded in 2019 by advertising enthusiast and grandchildren of advertising giants, Arthur Benchetrit, The News Ads is dedicated to bringing you the most current and relevant information from the dynamic and ever-evolving advertising industry.

 

Our Founder

 

Arthur Benchetrit is the grandson of Jean Charles Benchetrit, the renowned founder of BCRC. For many years, BCRC was one of the leading advertising agencies in France, managing major accounts such as Danone, Amora, and Maille, before it was acquired by DDB. Arthur brings a rich heritage of advertising expertise and a deep passion for the industry to The News Ads.

  

Our Mission

At The News Ads, our mission is to keep you informed and inspired. We aim to :

      • Deliver Up-to-Date News : Stay ahead with the latest updates and developments in the advertising world.

      • Provide In-Depth Analysis : Understand the trends and movements that shape the industry through comprehensive analyses and expert opinions.

      • Showcase Innovation : Highlight cutting-edge campaigns and breakthrough strategies that push the boundaries of creativity and effectiveness.

      • Celebrate Heritage : Honor the legacy of advertising giants and learn from the history and evolution of the industry.

    Why Choose The News Ads ?

    With a unique blend of historical perspective and modern expertise, The News Ads offers a distinct voice in the advertising landscape. Our deep-rooted connection to the industry’s past, combined with our forward-thinking approach, ensures that we provide content that is both insightful and relevant. Whether you are a seasoned professional or a curious newcomer, The News Ads is your trusted resource for navigating the complexities of the advertising world.

    Join us on our journey as we explore the fascinating world of advertising, uncovering stories that matter and insights that drive success.

    Thank you for visiting The News Ads. Stay informed, stay inspired.

    For any inquiries or to get in touch with us, please contact us at [email protected].