Cannes Lions 2025 returns from June 16 to 20, once again transforming the Croisette into the epicenter of global creativity. This year’s festival reflects the rapidly evolving intersection of advertising, technology, and culture, with a strong emphasis on AI innovation, creator-driven storytelling, retail media expansion, and long-term brand platforms.
Over 26,000 entries from more than 90 countries compete across categories that increasingly reward data-informed creativity, strategic effectiveness, and campaigns with social impact. New award segments in 2025 highlight the rise of creators as media forces and recognize sustained brand platforms that deliver beyond the campaign cycle.
The program features five days of keynotes, workshops, live judging sessions, and networking experiences. Leading voices from brands, agencies, tech giants, and creative talent will take the stage to explore how the industry is being reshaped by automation, audience behavior shifts, and performance-driven demands.
Beyond the Palais, Cannes Lions is also a powerful business forum. Private dinners, beach takeovers, and exclusive yacht events hosted by platforms, agencies, and venture firms create an unmatched space for connection and influence.
Cannes Lions 2025 is not just a celebration of creative excellence — it’s a mirror of an industry in transformation, where the future of advertising is being written in real time.