Nudgestock returns on June 27, 2025 in London as the flagship festival merging behavioural science with creativity. This year’s theme, Power, examines influence in every domain—from organizational dynamics and AI to sensory design and global food behaviour.
The full-day program features insightful talks and panels:
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Rory Sutherland opens with “Soft Power in a Hard World,” exploring non-coercive influence.
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Evolutionary insights from Katie Slocombe on status and alliance.
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Dr Martha Newson on collective identity and loyalty formation.
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AI-hype deconstruction and cognitive depth via Daniel Hulme.
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Roger L. Martin dissects hierarchy and innovation challenges.
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Real-world case studies from creatives like Maz Farrelly, and behavioural change experts Takwa Khelifi and Charles Spence.
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A key appearance by Michael Gove, reflecting on power in media and governance.
Structured around stimulating sessions, live demos, and immersive experiences, Nudgestock 2025 targets leaders in marketing, psychology, public policy, tech, and academia. The event builds on its reputation as the world’s premier behavioural science festival—scientifically rigorous yet entertainingly provocative.
Nudgestock 2025 promises to reshape thinking about influence, leadership, innovation, and the subtle forces that shape our decisions.